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Nikon Medium Term Management Plan released: 50+ Z lenses by 2025, focus on licensing business, appeal to video creators


Nikon released their Medium Term Management Plan for 2022-2025 (the slide presentation is here, the video presentation can be found here). Next are the details for the Imaging Business:


Direction for Imaging Products Business:

For pros/hobbyists: deploy advanced features from the Z9 across the lineup
Deploy advanced features from the Z9 across the lineup
Bolster engagement before and after purchase
Focus on apps and the cloud

Vision: Expand the possibilities for visual expression and acquire overwhelming support from all generations of fans around the world

Main points for the digital camera segment:

Concentrate management resources in high value-added products and mirrorless cameras (meet expectations of professionals and hobbyists and raise ASP 20%)
Bolster the Z mount system by expanding lens lineup (50+ lenses and a 2+ lens attach rate)
Appeal to video creators by strengthening video functions
Strengthen remote operation and automatic image capture features to meet professional needs
Focus on licensing business

Earnings plan: achieve revenue of ¥200.0B and Operating profit margin of 10% on a stable basis.

Here is the second side for the Imaging Business:


The current Nikkor Z lens roadmap has 34 lenses – that means another 19 lenses will be announced by 2025 (not counting Z teleconverters):

Updated Nikon NIKKOR Z lens roadmap (January 2022)

 

The post Nikon Medium Term Management Plan released: 50+ Z lenses by 2025, focus on licensing business, appeal to video creators appeared first on Nikon Rumors.

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