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HomeCamera TechVero Won’t Replace Instagram for Photographers, and Here Is Why

Vero Won’t Replace Instagram for Photographers, and Here Is Why

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If you go on YouTube, one of the most common videos you will see is how Vero is beating Instagram. There are a lot of positive things to say about Vero, however, it is unlikely to ever reach the same popularity as Instagram. If anything, Vero’s popularity will die down with the hype.

Everyone is making videos about Vero. The platform is seeing a huge influx of new users and for good reason: it promises to do things differently. Just like a political candidate before an election: vote for me and you will live better tomorrow. Except, that’s not quite how it works.

Remember Clubhouse?

Social media platforms that ride a massive hype wave tend to die down in a few months. Perhaps one good example would be Clubhouse. It was supposed to be an ethical, invite-only social media platform that “revolutionized” the way we behave online. Clubhouse promised an unparalleled voice chat experience, which, to many, meant human interaction. During COVID, that was much needed. Celebrities, influencers, and everyone who was bothered decided to join. With such a huge wave of popularity came a huge loss of aforementioned popularity just a few months down the road. Numbers show that Clubhouse installs were at an all-time high in Feb 2021 at nearly 10 million. March 2021 saw them go down to around 2.5 million. At the same time, the user base was going down by 70%. At the end of the day, we have a platform that died as quickly as it came alive.

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The social media graveyard has other titans, such as Google+, MySpace, Vine, and so on. 

But Vero is not dead, yet. I truly wish it won’t ever be dead, as it has a lot of good ideas going for it. However, with the initial wave of hype comes the wave of users leaving. The first hype started to circulate in 2018, when Vero saw 150,000 downloads in late February. By early March 2018, it was up to 2 million. People who hated Facebook and came to Vero for something better were soon disappointed with some of the terms and conditions. Turns out, Vero had more control than initially expected.  

Benefits of Vero

Developed by a talented team, Vero promises to change the way we experience social media by being a direct competitor of giants such as Facebook and Instagram. Here are the ways Vero is promising to stand out from the crowd.

Made for photographers, Vero allows you to post full-resolution files to their platform. While that is definitely a benefit for photographers, I doubt it will be of much interest to anyone who doesn’t pixel-peep. Nonetheless, there is a benefit to posting full-resolution files, as it allows you to experience the image more deeply. I hardly ever can be bothered to upload a full-resolution 50 MB file to the internet. Not only is it a very bad use of space on the server, but also unnecessary bandwidth usage. If you know how to export the file in web res for Instagram and sharpen it, you can still show good detail at 1,600 px long edge.screenshot 2022 09 09 at 02.50.56

A big benefit of Vero is the privacy. Vero allows you to have posts for various audiences. Something like posting on Facebook to friends as opposed to everyone on Facebook. Vero takes it a step further allowing you to have custom audiences for each post. Suppose you are on vacation and want to post a private selfie with your loved one to your friends and a nicer landscape image to your wide audience — Vero lets you do just that. This feature is something more social media platforms should introduce, as it gets pretty annoying trying to manage two accounts, one private and one public. Also, it sucks to decline to follow requests on the private, as I always feel like people will be offended by it.screenshot 2022 09 09 at 02.52.46

Finally, you can customize your feed. There are several post types on Vero that users can pick. They all carry different types of content, something reminiscent of Facebook, frankly.

Because Vero wants to give power to the user, it will allow you to customize the type of content you see from the people you follow. For example, if I have a friend who takes great pictures but has horrible music taste, I can choose to see only their images and not other posts.screenshot 2022 09 09 at 02.53.20screenshot 2022 09 09 at 02.51.57

Why Vero Won’t Replace Instagram

All this is excellent, but Vero still won’t replace Instagram. They are up against a giant. Instagram has a much larger user base than Vero, and the people joining Vero are mostly artists who are frustrated with Instagram. Clients, buyers, and creative directors who are all on Instagram can’t be bothered to join Vero. The networking potential that Vero offers has very little significance compared to Instagram. The great thing about Instagram is that you can get your content shown to a large following of people you work with or want to work with. When your odd art director goes to the loo, they get Instagram out and scroll the feed. Instagram works for the people who give you money, so why should they invest their time to make a Vero account if they can just spend that time browsing a never-ending content feed on Instagram? So, as far as networking goes, you’re better off with Instagram or even LinkedIn. Vero seems to be a club for artists who don’t want to post Reels.

People Want the Algorithm

Yes, you read that right. Everyone hates the algorithm because they can’t take advantage of it and because it requires creators to constantly adapt to new realities. At the same time, the almightly Instagram algorithm is what makes the platform interesting for the user. It is in Instagram’s interest to keep their user on the platform, and the algorithm is designed to do just that. The more time people spend on Instagram, the more ads they will see, and the more revenue Meta will get. The algorithm is made to facilitate that. If the feed was purely chronological, the platform would get boring very very quickly. The reason you are coming back to Instagram is likely the algorithm and that new Reel someone posted.img 0166

Closing Thoughts

Will Vero ever push out Instagram? No, probably not. Mostly because the initial hype for it will die down, just like the club of creators who are fed up with Instagram. It sounds stupidly nihilistic, but because Instagram has so many people on it, it can afford to not care about an audience of professional photographers who want stills bumped up as opposed to videos that the rest of the users want. For photographers, Instagram was never a great platform to begin with. Flickr was much more oriented towards the professional photographer crowds. Yet, somehow, Instagram has way more photographers on it than Flickr and the lot. Ultimately, Vero is a great idea, and it would be beneficial if Instagram could add some of the features Vero has. But Vero will likely not become the next Instagram or Facebook.

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