Sony A7 III

Sony a7 III focus operation is made simple using a touch screen LCD

With a 3.0-type 922K-dot LCD display, you may use touch screens and get bright, crisp, and finely detailed images even in the sunlight.

Touch Focus and Touch Pad let you quickly lock in on a specific location on the screen by just swiping your finger over it, while the viewfinder lets you move the focus frame around with your fingertip.

What we like about the Sony a7 III is that the LCD can be tilted up to 107° and down to 41°, making it easy to handle the camera and view the shot.

Full-frame 24.2MP sensor with back-illuminated illumination.
Its gapless on-chip lens architecture and high-resolution 24.2-megapixel Exmor RTM CMOS image sensor make it an ideal choice for use with 35mm full-frame cameras.

Copper wires and LSI at the front-end are responsible for a two-fold increase in data readout speed.

A next-generation image processing system and a new sensor result in an up to 1.5-stop increase in picture quality.

The Sony a7 III has ISO range of up to 51200 and a dynamic range of up to 15 stops at low sensitivity settings are typical.

Improved detail reproduction and area-specific noise reduction work together to reduce noise while maintaining a high feeling of resolution.

Additionally, the color reproduction of skin and nature images, in particular, has been much enhanced. Even while shooting silently or continuously, the 7 III offers RAW output in 14-bit format (15 bits per pixel).

The AF coverage, speed, and consistency are all improved on the latest Sony a7 III giving its a more advanced image processing system and optimized AF algorithms for the 9 camera for the Sony a7 III increase AF speed, accuracy, and tracking. High-density wide-area coverage is provided by 693 phase detection AF points and 425 contrast detection AF points.

Improved AF speed and tracking performance allowed you to catch and retain focus on a fast-moving subject in erratic motion. Furthermore, the 7 III’s focusing works dependably down to EV-3 brightness.

A-mount lenses are supported by focal-plane phase-detection AF.

Even when using a LA-EA3 adapter to attach an A-mount lens to the 7 III, phase-detection autofocus will work. Fast responsiveness and high-performance tracking are provided by a 693-point focal-plane phase-detection AF system.

In addition to the AF On button and the multi-selector,
Since there’s no longer a half-press of the shutter button required to activate autofocus, you can better focus on precisely when to release the shutter and capture the moment instantaneously with the new AF-ON button!

A multi-selector allows you to rapidly and easily change the focus of your attention. You won’t lose out on wonderful opportunities to photograph moving objects since you can easily pick and alter the point of focus.

Maintain a laser-like focus at all times.
Improved eye-to-camera accuracy and AF speed make it simpler to capture a moving subject in a portrait even when the subject is looking down and away from the camera or is backlit with part of their face in partial darkness with the new Eye AF support for AF-C mode. When using an adapter to attach A-mount lenses to the 7 III, Eye AF is supported.

Convenience of AF in its entirety
Focus tracking sensitivity may be adjusted in five increments for subjects that move beyond the focus region while photographing stills.

When transitioning between horizontal and vertical orientations, the autofocus regions and points stay the same or vary, depending on the shooting circumstances. Memory of commonly used focus point settings may be saved to custom buttons, which can then be accessed with a single touch.

The ability to fire continuously has been improved.
You may quickly erase or safeguard groups of photos taken in continuous shooting mode by swiping your finger over the screen.

In addition, the camera’s high burst capacity and UHS-II media compatibility greatly speed up the process of writing data to memory cards. Changing settings while data is being written may be accomplished by using the Fn or menu buttons immediately after continuous shooting.

With AF/AE tracking, you may shoot at up to 10 frames per second.
Continuous shooting with AF/AE tracking is possible at up to 10 frames per second with the 7 III (up to 8 frames per second in live-view continuous shooting mode, with low display latency) because to improvements to the shutter charge unit and the image processing system.

In testing the Sony a7 III for one continuous burst recorded as much as 177 full-resolution JPEG photos (the norm), 89 compressed RAW images, or 40 uncompressed RAW photographs. A quiet, vibration-free electronic shutter is great for wildlife and other delicate circumstances when even a little amount of noise might jeopardize a photo.

Alpha 7 III Specification